Freddy gives special attention to the choice of its partners when undertaking co-marketing operations, and the companies selected have to meet certain requirements, including:

- Image consistent with Freddy values
- Reference target and consumer lifestyle close to Freddy’s DNA

Today, more than ever, the choice of strategic alliances cannot be left to chance and has to be linked with natural yet binding synergies. Some examples of recent co-marketing activities:

- Nissan
- Vitasnella